Our current penetration is 48%. The next phase of growth is going to come from BOP (or Bottom of Pyramid) subscribers, with incomes less than USD 1300/year (BDT.96K), which is less than 100USD (BDT.7.6K)/ month. The major challenge for the BOP subscribers is the entry barrier, the barrier to buy the handsets. Robi is the first operator to bring a handset-SIM-minutes bundle to the market under BDT 1100.00.
This campaign will tell the story of how a potter with limited capability takes on a huge assignment >> and in the process, bringing an entire colony of people together to execute the mammoth task. We, at Robi, believe in the people who ignite the power within to make the seemingly impossible – possible.
BDT 1099 for Robi Branded Handset +
Flat tariff 14p/ 10sec for 24 hrs (to any local operator)
Pulse: 10sec
Affordable voice based and lifestyle services:
Robi Radio
Islamic Portal
Bangladesh24.com news
Activation Bonus: 25 minutes
Weekly Usage Bonus: Tk 10 on TK 10 usage
Handset Warranty : 1 years from the date of purchase
Handset feature:
Color Monitor
Headset free FM Radio
Torch
One additional battery
Bangla Menu
For more details: FAQ
News Source: robi
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